For new solopreneurs, testimonials are crucial.
Whether you are in SMMA, E-Commerce, Brick & Mortar or an AI Integration Agency like Alan. Testimonials help build trust by showing potential clients that others have had positive experiences with your services. This social proof can turn someone's curiosity into a decision to work with you.
Testimonials are powerful, cost-effective marketing tools that boost your visibility online, improve your search rankings, and help you get more clients, which is essential when you're just starting out.
This Blog is Inspired by Leila Harmozi’s Testimonial method, and you’ll see used case application of Testimonials in Manychats (software I’m trying to make eddies 🤑 ) and Immigration Agencies which I'm trying to Automate their Instagram comments to bring more leads using manychats.
Step 1: Identify the Right Client Select a client who has seen significant benefits from your ManyChat services. Ideally, this should be someone who experienced a notable transformation or achieved impressive results.
Step 2: Schedule a Testimonial Interview Use a scheduling tool like Calendly to arrange a 15-minute interview at a convenient time. The prompt suggests doing this soon after an inflection point where the client sees valuable results.
Step 3: Conduct the Interview Using the Framework Follow the Epiphany Bridge Perfect Testimonial Script to guide your conversation:
Question 1: Get basic information about the client (Name and location or business).
Question 2: Ask about their situation before using your service.
Question 3: Probe into how they felt about their initial challenges.
Question 4: Discover how they found you and their thoughts throughout the process.
Question 5: Explore the changes they've seen and how they feel now.
Question 6: Encourage them to share advice or recommendations for others considering your services.
Step 4: Obtain Permission to Use the Testimonial Ensure you ask for permission to use parts or all of the testimonial in your marketing materials.
Step 5: Edit and Format the Testimonial Craft the testimonial using the information gathered, focusing on telling a story that highlights a journey from challenge to success.
Example for an E-commerce Brand
Before Using ManyChat: "We were struggling to engage with our customers effectively on Instagram, and our sales were stagnant despite having a good following."
After Using ManyChat: "Since we started using ManyChat, we’ve seen a 30% increase in customer engagement and a 25% increase in sales within just two months! The automated DMs have revolutionized how we handle inquiries and sales."
Example for an Immigration Agency
Before Using ManyChat: "We had difficulties managing appointment bookings and follow-ups. Our staff was overwhelmed, and many potential clients were slipping through the cracks."
After Using ManyChat: "With ManyChat’s automation, we’ve streamlined our booking process, significantly reduced no-shows, and improved our client service efficiency. Our team can now focus on what they do best, and our client satisfaction has skyrocketed."
These examples follow the suggested framework, showing a clear before and after scenario that highlights the benefits of your services, making the testimonials compelling and relatable for prospective clients.
Do Epic Testimonials !
